Production
Organon
Organon is devoted to expanding equitable access to health care for a widely underserved audience—billions of women. MOD partnered with Organon to create the “I See” film, a brand anthem capable of sparking conversation and opening eyes. Expressed through many faces and voices, our story tells women everywhere that positive change and greater access are on the horizon. In this film, we watch as the possibilities come to life through the hopeful eyes of a young girl whose imagination can take her anywhere she wants to go.
Work
Aetna Added Value Benefit Series
A unique combination of pharmacy, clinical, and retail strengths surfaced from the Aetna-CVS Health integration, and new ways to encourage healthy behavioral changes emerged. Driven by data, members can receive personalized recommendations and targeted behavioral nudges through programs like Healing Better, Real Time Benefits, Next Best Actions, and Pharmacist Panel. MOD worked with Aetna to spotlight these value drivers in short, 60-second showcases—just the right size for the sales team to use with prospective plan sponsors.
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Aetna CONY Video Series
From sanitation workers to firefighters to teachers, no one works harder than the people who keep the City of New York running. When impending coverage shifts pointed NYC retirees toward Aetna, the rumblings of discontent spread faster than a New York minute. To counteract any negativity and thwart false information, MOD created a series of five videos in a span of two weeks. This quick-turn video series celebrated these retirees, honored the role they played in keeping NYC thriving, and sent a message of reassurance and devotion.
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Aetna Integrated Value Story Video
Aetna had encouraging findings to share with employers about integrated services, so they enlisted MOD to help visualize the insights. With an animated approach that made the stats the hero, we led with numbers yet communicated the benefits of their value-driven Medicare offerings quickly and clearly. We delivered the message of cost savings and increased member well-being by concisely unpacking the differentiators that make Aetna a standout provider inside the insurance space.
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CVS Health and Aetna Testimonial
Fundamentally, health care is a human story. MOD has conducted hundreds of interviews and filmed countless first-person accounts of the moments health care access made a difference in people’s lives. These person-to-person and heart-to-heart connections are clear in this compilation video that features MOD’s standout selections from years of testimonials, thoughtfully assembled for a senior leadership event.
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