Strategy
Karen Lynch Leadership Support
Since her induction as the first woman to be CEO of a Fortune four company, our all-woman team has helped Mrs. Lynch tell the story of her 3-year plan for CVS Health both internally and externally. We execute strategic positioning through content strategies, thought leadership, social media, and stakeholder communications.
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UAW Campaign
The United Auto Workers (UAW) Trust provides benefits to retired auto workers who have earned their stability and want to minimize changes in their health coverage. As a new UAW provider option, Aetna was working against an opt-out clause to earn their buy-in. MOD teamed up with Aetna to saturate the region with Aetna awareness. Outdoor campaigns lined the horizon. Radio spots took over the airwaves. Video mailers popped into mailboxes. And no channel was left unturned. The result? Hearing heartfelt stories from other Aetna Group Medicare switchers struck a chord—achieving a 13% higher retention than Aetna anticipated.
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Momentum
To kick off their Women’s Health initiative, Aetna wanted to reach mom’s first. Our all mom-lead team helped Aetna R&D strategize this new insurance offering, secure an internal investment of $70M, buy-in from senior leadership and design a proof of concept. MOMentum launched in 2018 and has surpassed all engagement and financial goals each year.
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